The Green PCs Are Coming to Get You

What you have to know about Dell's “Simplifying the IT” concept. On the 14th of May I attended Dell's Technology and Solutions Tour held in Bucharest. Since there is much to cover on such a complex event as this one, I will be referring only to the main points of interest. In general, Dell only holds conferences whenever they need to explain (and in some cases to prove the usability of) some new concepts. And the "Simplifying the IT one" seems like a big deal, especially if I'm to think about the presentation held by Mark Boulton, Director of Enterprise Marketing for Dell EMEA.

I have to say that the presentation itself was pretty impressive as it "touched" some particularly interesting issues, most of them related to this very concept (check the title!). Mister Boulton started the press conference with a quick introduction related to Dell's marketing strategy. The introduction was brief (as expected when dealing with important changes) and evolved around a single point: the service business.